Community Manager
A community manager is a professional whose main role is to create, develop and animate a community around a brand, company or product on social networks and online platforms.
The community manager’s missions
- Define and implement a digital communications strategy tailored to company/brand objectives
- Create and publish quality content (texts, images, videos, etc.) on social networks and other online channels.
- Manage and develop the online community, responding to comments and building loyalty
- Plan and coordinate the various digital actions to be carried out
- Listen to and analyze conversations about the company/brand on the web and social networks
- Measure the performance of actions taken (engagement rate, reach, traffic, etc.) and suggest adjustments.
- Work with marketing and communications teams to ensure consistency of digital strategy
- Monitor company/brand e-reputation and manage online crisis situations
Skills required
- Higher education in communications, digital marketing or equivalent
- Significant experience in a similar position, preferably in the company’s sector of activity
- Excellent writing skills and mastery of web communication codes
- Creativity, innovation and the ability to produce engaging content
- In-depth knowledge of social networks and audience measurement tools
- Ability to listen, analyze and solve problems
- Good interpersonal skills and ability to interact with different audiences
- Autonomy, rigor and organization in managing multiple projects